Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
On August 17, Sina Weibo announces its cooperation with the Riot Games on League of Legend World Championships 2020. The Chinese media giant has become the official strategic social-media partner for four consecutive years, with live broadcasting qualification to a portion of World Championships games as well as short-video broadcasting rights throughout the whole event.
With eyes on the future, Sina Weibo would provide its event partners with diversified services, enabling events to break through their own race circle. During the upcoming League of Legend World Championships 2020, the event would be promoted through Weibo platform with a series of abundant short videos, including event review, highlights, player column, commentary Vlog, as well as teams’ angle.
Focusing on top-level competitions, Sina Weibo is now establishing an interactive platform where fans virtually gather to share ideas of sports events. Thus, the inherent socializing property of Weibo would be fully uncovered to dig out the value of sports events and attract the attention from the whole online community.
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Ali Sports links up with Germany’s Wige Media
25 Feb 2016
Spartan Race founder: China is an interesting market
19 May 2016
Wanda to build $9.45 billion tourism & sports complex in Shandong
29 Aug 2016
Digital media change the sports reporting in China
23 Nov 2015
Everyday E-sports raises RMB 90m
24 Aug 2016
More from Yutang Sports
Yutang Sports
loading...