Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
On January 19, 2020, Alibaba is about to be in the third anniversary of the signing of the Olympic Games. Six months later, Alibaba will also welcome the 2020 Tokyo Olympic Games, the first summer Olympics in the 12-year sponsorship process. In order to meet the Tokyo Olympics, Alibaba will officially launch a brand new Olympics logo, injecting a new expression of the identity of the world's top partners in the Olympics. Compared with the general version of the traditional vertical line, the LOGO uses 9 lines to better echo the spirit behind the Olympic rings. Alibaba wants to use this logo to send a voice that can resonate to everyone in a more macroscopic perspective, so that the world can understand Alibaba better.
In 2017, Alibaba officially became the top global partner of the International Olympic Committee. Its cooperation rights will cover the next 6 summer and winter Olympics. Due to the exclusivity of top sponsors, in the next 12 years, E-commerce companies like Amazon at home and abroad are unlikely to enter the official partner field of the Olympic Games, . At the same time, the top sponsors in the International Olympic Committee's "Olympic Global Sponsorship Partners" program include 13 internationally renowned companies including Toyota, Panasonic, Coca-Cola, and Samsung.
Reference:AlibabaDesign
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Related coverage
SCP partners with ECADInt to build football academy in China
30 Nov 2015
Drafted into NHL, Song Andong to boost hockey development in China
29 Jun 2015
CCTVSE to represent Wolfsburg’s China Tour
09 May 2016
Kobe Bryant continues Nike RISE tour in China
03 Aug 2015
Experts say that Chinese sports industry still in investment stage
16 Nov 2016
More from Yutang Sports
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...