Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
On January 9, Manchester City Football Club officially announced that it has become a global partner with Midea, the world's number one consumer appliances producer.
As a fortune 500 company, Midea is well known in China, and its reputation in the international market has grown over recent years. In the past two years, Midea has been looking for suitable partners to escalate their brand. Midea’s concept of continuous progress and the pursuit of transcendence matches perfectly with Manchester City’s philosophy and approach to innovation and Midea’s insistence on focusing on users and providing users with perfect and friendly solutions.
Omar Berrada, Chef Operating Officer for Manchester City Football Club, commented:” It is very important for us to work together with Midea, which has a lot in common in brand concept and innovative thinking.” Meanwhile, Brando Brandstaeter, Head of Brand & Communications at Midea’s International Business Division said :” we are confident that the synergy between the two brands will take us to a whole new level.”
Over the next few months of the 2019/20 English Premiership season, Midea will be displayed throughout the Etihad Stadium, the home of Manchester City. In addition, Midea plans to develop a series of creative digital marketing activities to make the 2019 / 2020 season more memorable and greatly improve the consumer awareness of Midea in the international market.
Reference:Hupu
Proofread by Raymond Fitzpatrick
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
Sands ends sports partnership with China developer
25 Jun 2015
Weekly Report: Basketball matches won the most attention
01 Dec 2015
18 Apr 2016
CCTVSE to represent Wolfsburg’s China Tour
09 May 2016
Tsingtao Brewery becomes official partner for Wolverhampton Wanderers China Tour
11 Jul 2019
More from Yutang Sports
Wiz-Team provides smart event management system for SportAccord 2024
14 Mar 2024
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
Yutang Sports
loading...