Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
China’s online sports streamer PPTV Sports has partnered with Eredivisie giants AFC Ajax to present Ajax TV via its various platforms.
As part of the deal, the IPTV operator will provide Chinese supporters with weekly exclusive packages of Ajax TV, including match highlights, interviews of coaching staffs and players, academy news and visual historical archives.
In addition, PPTV Sports have offered Ajax a fixed link to live screen all matches of the Dutch side.
PPTV Sports now has secured multiyear exclusive broadcast deals of both Erdivisie and La Liga in China (Taiwan and Macau included).
And the broadcaster already exclusively aired three Erdivisie matches last weekend, covering PSV, AFC Ajax and Feyenoord.
Source: AFC Ajax Chinese Website
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