SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025 23:29
On August 6, Puma, the German sports apparel and equipment designers and manufacturers announced on the Chinese social network Sina Weibo that they have signed CBA player Zhao Jiwei, making him the first Chinese basketball player to endorse their brand.
As the most promising point guard of China Men’s National Basketball team and Liaoning Men’s Basketball team, Zhao has been playing at the top level at both the offensive and defensive ends of the court. Off the court, he lives a positive lifestyle that is in agreement with the image Puma wishes to present to the consumers.
Puma is a German brand that has business in athletics, football, golf and racing. In 1999, it reached a brief shirt sponsorship deal with the NBA that lasted only 2 years. In 2018, a deal was again struck between the two parties, with Puma becoming the NBA’s official partner, marking its return to the basketball sector in two decades.
Besides signing NBA players Demarcus Cousins, Danny Green and Deandre Ayton as endorsers, Puma also recruited popular rapper Jay-Z as its creative director, all signs that the German brand wishes to do well in the basketball market.
Reference: Weibo
Proofread by Raymond Fitzpatrick
Related coverage
Gou Zhongwen issues 10 recommendations on basketball development
03 Jan 2017
Le Sports announces new basketball deal
17 Jun 2016
Sichuan Airline links with CBA club
22 Feb 2016
CBA launches ‘Small Basketball’ plan
21 Nov 2017
Vanke refused to invest in soccer and basketball
06 Jul 2015
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...