Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
Five-time NBA Champion and 18-time NBA All-Star Kobe Bryant joined Mission Hills Group and NBA China in September 2017 to announce a multiyear partnership to design, develop and operate China’s first NBA Basketball School as well as an NBA interactive experience and store in Haikou, Hainan Province.
[Shenzhen, China –5 Jan 2018] Budding basketball players from China and across the region will have the opportunity to hone their skills under the guidance of NBA coaches, following the announcement that NBA China will host a Basketball Winter Camp at Mission Hills Haikou for the first time.
The 2018 NBA Basketball Winter Camp will take place at the world-renowned Mission Hills Haikou resort on China’s Hainan Island from February 4 to 7. Juniors aged six to 18 will be trained by NBA-level coaches on the fundamentals of the game, learning the same skills and drills that are practiced by the top players in the game.
The basketball camp at Mission Hills, the world’s largest fully-integrated resort, follows the announcement last September that Mission Hills Group and NBA China have agreed a multiyear partnership to design, develop and operate China’s first NBA Basketball School as well as an NBA interactive experience and store on the international tourism island of Hainan.
Five-time NBA Champion and 18-time NBA All-Star Kobe Bryant was in Haikou for the announcement: “I am excited to celebrate the great partnership between NBA China and Mission Hills Group. The Chinese youth will benefit from a complete approach to player development that combines NBA-quality coaching with NBA-level training. I believe this partnership will lift the game of basketball to a higher level in China.”
The NBA Basketball School at Mission Hills Haikou will be open to male and female players, from junior level to professionals. Work on the facility has already begun and will be completed in 2019.
The school will include six indoor courts and other state-of-the-art facilities. Mission Hills Group will be responsible for designing and building the school, while NBA China will operate and staff the facility with NBA-trained coaches and provide the basketball development curriculum. NBA players and legends will visit the school to provide additional instruction and help foster player development.
The NBA interactive experience and store will be located at Mission Hills Centreville, a 240,000-square-meter shopping and entertainment complex located within the 22-square-kilometre Mission Hills Haikou resort. The NBA interactive experience and store will be a multimedia exhibition and retail space celebrating the league’s history and providing fans with a broad assortment of merchandise for men, women and kids, including jerseys, fan apparel, basketballs and accessories.
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Related coverage
Anta Sports endorser Rajon Rondo tours China
19 Aug 2015
Hornets partners with Chamber to promote Charlotte in China
09 Oct 2015
Weekly report: FIVB Volleyball Women's World Championship still dominates
19 Oct 2018
Weekly Report: Basketball climbed back to the TOP 10 matches list
06 Mar 2018
Tencent Sports to screen UEFA Champions League and Europa
11 Aug 2015
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...