VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
The China Mobile subsidiary MIGU announced on January 18 that it has become the official exclusive digital co-operating partner of the China Volleyball League.
MIGU obtains the exclusive digital broadcasting rights to all China Volleyball League competitions and events from 2018 to 2022, as well as the exclusive co-operation rights. MIGU will collaborate with the current operator of China Volleyball League, to run over 600 league competitions, activities, all-star games and awards ceremonies. MIGU is also set to organize exclusive voting for the league’s all-star games.
This is the first time that MIGU have been involved in both online and offline operations of a sport property. They have been involved in broadcasting sports events, but were not previously involved in the offline operation of sports events.
Currently, they broadcast sports events such as the CBA, the NBA, and the top European football leagues among others.
Taking advantage of their connection with the Chinese telecommunications operator, China Mobile, MIGU developed a strategy called “451” -- 4K, 5G and 1 ecosystem and have implemented 4K in the broadcasts of CBA, CSL and other sports. They will also implement 4K technology in the broadcasts of China Volleyball League events.
In addition to broadcasts, they will also create original programs and contents around the CVL and will employ good experienced commentators for the broadcasts.
Reference: China Daily
Proofread by Raymond Fitzpatrick
Related coverage
NBA and Migu announce multi-platform content and marketing partnership in China
07 Dec 2018
Migu to livestream 2019 FIBA Basketball World Cup
23 Aug 2019
China Volleyball League partners with Industrial Bank
12 Nov 2018
Sina Weibo and MIGU to collaborate on sports content and IP
07 Sep 2018
China Volleyball League partners with education group Tomorrow Advancing Life
13 Nov 2018
More from Yutang Sports
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
Squash will be significantly boosted by LA28 inclusion
17 Apr 2024
SportAccord's Interview with Gillian Sanders: Challenges for women in sport
26 Apr 2024
Yutang Sports
loading...