Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Sina Weibo and MIGU recently reached a strategic partnership to collaborate around sports event content and promoting sports IP for both sides.
First, MIGU and Weibo will collaborate around the sports events MIGU has. These sports events were obtained in a partnership between MIGU and Suning announced in July. Under that partnership, MIGU will work with Suning to build a whole new experience for sports fans including advanced premier sports content streaming and news, rich fans engagement and full immersive fan experience. Many of the world top-class sports events obtained by Suning, such as the Chinese Super League, UEFA Champions League, AFC Champions League, European football leagues and UFC, will be streamed and reported under the partnership. Therefore, through the partnership with Weibo, MIGU aims to combine the forces of Weibo to further promote these top sport events as well as some sports events MIGU has created itself.
Specifically, MIGU will open an array of Weibo accounts and will cooperate with Weibo to operate and produce sports events content. It will live stream the sports events and provide short clips and programmes around them on Weibo to expand the reach of their content.
In terms of building sports IP, MIGU and Weibo have a plan to co-create the first fitness variety show in China, upgrade and improve the sports events MIGU have created and promote the sports events of Sina Sports such as 33 Golden League and 5x5 Golden Futsal League by live streaming and other methods.
MIGU also plans to collaborate with Weibo to produce 4k super high-definition live content so that the two sides can continue to offer high definition content to their audiences.
Reference: Sina
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Related coverage
Chengdu Marathon partners with China Mobile Sichuan
01 Jul 2019
Weibo to live stream 2017 League of Legends World Championship
14 Sep 2017
Sina Weibo Partners with the Riot Games on LOL Season 10
21 Aug 2020
Yutang Weekly: What happened in the Chinese sports market (7/15-7/21)
21 Jul 2019
NFL to stream live games in China on Sina Weibo
30 Dec 2016
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Yutang Sports
loading...