VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
As the Australian Open 2019 kicks off in the South Hemisphere, the annual first Grand Slam of the tennis season, once again attracts people’s attention from all over the world, including China.
This year, there are three Chinese brands sponsoring the AO 2019. The highest level Chinese sponsor is Luzhou Laojiao, one of the three Associate Partners of the event, with the other two being ANZ and Rolex. Luzhou Laojiao signed a five-year agreement (2019-2023) with AO on October 9, 2018 with the reported fee for the deal being USD12m.
Ganten, the mineral water premium brand, is another Chinese sponsor of AO with the two parties reaching a five-year agreement (2018-2022) on October 16, 2017. Ganten has been involved in many sports event sponsorships and is also associated with Juventus FC. It is said that their sponsorship fees was USD8.4m.
The third sponsor, DeRucci, a manufacturer of healthy sleeping systems originated in China.
Both Ganten and DeRucci belong to the third tier of sponsors, the Partners.
Fourteen Chinese players (3 male and 11 female) will play in the first round of the 2019 AO.
Proofread by Raymond Fitzpatrick
Related coverage
Australian Open partner with Chinese real estate developer Foriseland
19 Jun 2018
Weekly report (19/01/2015-25/01/2015)
27 Jan 2015
Sina Sports links with Australian Open
20 Jan 2016
Australian Open signs Chinese baijiu partner Luzhou Laojiao
10 Oct 2018
iQiyi renews partnership with Tennis Australia until 2021
17 Oct 2017
More from Yutang Sports
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
Leading sports charity, Podium Analytics, announces Trusted Research Environment for Global Sport
11 Apr 2024
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
Yutang Sports
loading...