VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Sina Sports announced yesterday (January 19) that it has entered into an official strategic collaboration with Tennis Australia for the Australian Open, one of the Grand Slam tennis tournaments.
Under the partnership, the two sides have officially launched an exclusive Chinese-version website for the Australian Open on Sina Sports. A range of special features will be exclusive to the new site, including match highlights, a live streaming feed with a Chinese scoreboard and player interviews.
The collaboration between Sina Sports and Tennis Australia is aimed at helping to promote the Australian Open in the Chinese market, reaching more fans and consumers in the country.
In addition to the official website, Sina Sports will promote the Australian Open through its leading digital platform, highlighted by Sina Weibo, the equivalent of Twitter in China.
Sina Sports is the sport arm of China’s leading web portal Sina, and has recently added Manchester United FC’s MUTV to its site.
Source: Sina
Proofread by John Devlin.
Related coverage
Li Na came back to Australian Open
18 Jan 2015
Eden Hazard joins Sina Sport’s star squad
25 Sep 2015
16 Aug 2015
14 Jun 2015
How could Sina Sports turn around in an unfavorable media environment?
09 Oct 2015
More from Yutang Sports
Reasons why Leading Gold Partner Sport Event Denmark returns to SportAccord every year
08 Feb 2024
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
SportAccord 2024 makes a memorable return to Birmingham
13 Apr 2024
Yutang Sports
loading...