Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
Sina Sports announced yesterday (January 19) that it has entered into an official strategic collaboration with Tennis Australia for the Australian Open, one of the Grand Slam tennis tournaments.
Under the partnership, the two sides have officially launched an exclusive Chinese-version website for the Australian Open on Sina Sports. A range of special features will be exclusive to the new site, including match highlights, a live streaming feed with a Chinese scoreboard and player interviews.
The collaboration between Sina Sports and Tennis Australia is aimed at helping to promote the Australian Open in the Chinese market, reaching more fans and consumers in the country.
In addition to the official website, Sina Sports will promote the Australian Open through its leading digital platform, highlighted by Sina Weibo, the equivalent of Twitter in China.
Sina Sports is the sport arm of China’s leading web portal Sina, and has recently added Manchester United FC’s MUTV to its site.
Source: Sina
Proofread by John Devlin.
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Sina Sports partners with Gold Coast Airport Marathon
03 May 2016
2015 in review: the sports business in China (I)
29 Dec 2015
14 Jun 2015
Alibaba partner with Baidu for Rio Olympics
18 Apr 2016
06 Mar 2016
More from Yutang Sports
Yutang Sports
loading...