Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
The Chinese flooring brand, Artree Floor, has marketed itself via the NBA game between the Golden State Warriors and Portland Trail Blazers on December 30 2018.
Yutang Sports sports sponsorship department helped Artree Floor in making this deal happen.
Artree Floor belongs to Zhejiang Layo Wood Industry Co.,Ltd. and mainly produces multi-layer hard wood flooring, targeting the American market. In North America, Artree Floor is one of the largest multi-layer hard wood suppliers of Home Depot. Its products are used in business and public environments, as well as in thousands of households.
Through courtside and basket stanchion ads, Artree Floor sent its holiday wishes to audiences all over the world.
Yutang Sports was founded in 2007 and after 11 years of development, it has become an influential sports marketing platform in China.
Reference: Yutang Sports
Proofread by Raymond Fitzpatrick
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