When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36

Chinese eSports player Jian ‘Uzi’ Zihao has appeared in the Nike “Dribble &” campaign for the NBA star LeBron James.
He has been featured in a poster/photo wearing a black T-shirt that says “Dribble & Carry”. The Nike Basketball Weibo account posted a group of photos on October 17. The word “Carry” is used in the Chinese eSports world to denote a player who leads a team to victory through the player’s own ability and is commonly used to describe Jian ‘Uzi’ Zihao’s experience and successes in his eSports career. Uzi currently plays for the Chinese eSports club Royal Never Give Up, which is more often referred to as RNG.
Born in 1997, Uzi’s talent in eSports was spotted at the age of 15. At 16, he took part in the League of Legends representing RNG. However, because of issues with the business operations of RNG, he joined other eSports clubs but returned to play for them in 2016. He was also one of the six Chinese eSports players that won team gold representing China at the 2018 Jakarta Asian Games.
The other star featured in the campaign apart from LeBron James is the 1993-born Chinese actor Bai Jingting.
Reference: Nike's Weibo
Proofread by Raymond Fitzpatrick
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025 23:28
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
27 Dec 2015
WeChat’s Mini Game Program embraces first advertising client
02 Mar 2018
HQBET Reaches Sponsorship agreement with RNG Esports Club
17 Sep 2020
Beijing Sinobo Guoan might drop their Nike kits for the new season
18 Jul 2018
Nike’s revenue from Greater China for the 2018 fiscal year more than USD5bn
04 Jul 2018
More from Yutang Sports
SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026
Who you meet at SportAccord And Why it Matters
22 Jan 2026
SportAccord Convention confirmed for Baku, 9–13 May 2027
06 May 2026
“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026
Where to stay in Baku: the SportAccord 2026 Official Hotels
29 Jan 2026
Yutang Sports
Chinese website
loading...