Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Chinese eSports player Jian ‘Uzi’ Zihao has appeared in the Nike “Dribble &” campaign for the NBA star LeBron James.
He has been featured in a poster/photo wearing a black T-shirt that says “Dribble & Carry”. The Nike Basketball Weibo account posted a group of photos on October 17. The word “Carry” is used in the Chinese eSports world to denote a player who leads a team to victory through the player’s own ability and is commonly used to describe Jian ‘Uzi’ Zihao’s experience and successes in his eSports career. Uzi currently plays for the Chinese eSports club Royal Never Give Up, which is more often referred to as RNG.
Born in 1997, Uzi’s talent in eSports was spotted at the age of 15. At 16, he took part in the League of Legends representing RNG. However, because of issues with the business operations of RNG, he joined other eSports clubs but returned to play for them in 2016. He was also one of the six Chinese eSports players that won team gold representing China at the 2018 Jakarta Asian Games.
The other star featured in the campaign apart from LeBron James is the 1993-born Chinese actor Bai Jingting.
Reference: Nike's Weibo
Proofread by Raymond Fitzpatrick
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
RNG and TOP Sports Gaming partner with KFC and Flash Player
06 Sep 2018
WeChat’s Mini Game Program embraces first advertising client
02 Mar 2018
Adidas CEO sees no slowdown in China
28 Aug 2015
The impact of China on Nike`s prospect
29 May 2015
Li-Ning: where did it all go wrong?
09 Jan 2015
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
SportAccord's Interview with Gillian Sanders: Challenges for women in sport
26 Apr 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Yutang Sports
loading...