Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
The Chinese Super League (CSL) is reported to sign a ten-year extension with its current shirt sponsor Nike, according to Xiao Nan of Beijing Youth Daily.
This new deal, expected to take effect in June 2019, will see all players of 16 CSL clubs continue to wear the American sportswear brand on domestic and international pitches. Their sponsorship contract will cover the usage of clothes, balls and uniforms for players and referees in the league.
Although the detailed financial terms of the deal have not been disclosed, it is believed to be twice the value of their current contract. In other words, Nike would have to pay a sponsorship fee of no less than CNY100m(USD15.76m) each year.
According to another Chinese sports reporter Bao Wenlong, Nike is looking to support the CSL by adopting the “cash+products” model. In other words, the contract, worth CNY3bn in total, may rake in about CNY80m in cash for the league each year, which means about CNY3m for each CSL club.
Beijing Sinobo Guoan F.C. is entirely opposed to the Nike sponsorship deal because it has plans to recruit its own shirt sponsor in the second half this year.
Proofread by William Logsdon
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Related coverage
GTV to show Chinese Super League
04 Aug 2016
Capital boosted Ti’ao Power for the eye-catching CSL deal
29 Sep 2015
Did market meltdown threaten CSL's transfer spending?
22 Jul 2015
LaLiga and CSL clubs join forces to promote football growth
18 Dec 2018
Ronaldo to attend SIPG versus Evergrande CSL game
18 Jul 2017
More from Yutang Sports
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Yutang Sports
loading...