Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
The Chinese Basketball Association league has partnered with Sina Weibo, with the latter becoming the official social media platform of the league.
In the new 2018-2019 season, the CBA is going to post the latest competition updates and show fans more content about the league via their official Weibo account @CBA联赛. They will also build the league’s influence on Weibo by utilizing teams and players Weibo accounts. Currently, all 20 CBA teams have officially verified Weibo accounts and over 270 current CBA players have officially verified personal accounts on Weibo.
For the new season, CBA and Weibo will offer a series of interactive activities for Weibo users, such as match quizzes, live streaming and hongbao (red envelope) competitions, to provide a better experience to their followers and to further expand the reach of the league.
The General Manager of Business at CBA Company, Jiang Jian says that the collaboration with Weibo is a move to raise the level of the league’s brand building; it can help enhance the connection between the league and fans and can help attract more fans, especially the younger generation.
Reference: Sina
Proofread by Raymond Fitzpatrick
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
26 Oct 2016
Yao Ming reaches consensus with CBA
12 Apr 2016
Stephon Marbury honored in China with own postage stamp
20 Apr 2015
Shanghai Sharks to rebuild its home court
07 Aug 2017
Players' association to be established in CBA
28 Feb 2015
More from Yutang Sports
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
Squash will be significantly boosted by LA28 inclusion
17 Apr 2024
Yutang Sports
loading...