Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
The Chinese Basketball Association league has partnered with Sina Weibo, with the latter becoming the official social media platform of the league.
In the new 2018-2019 season, the CBA is going to post the latest competition updates and show fans more content about the league via their official Weibo account @CBA联赛. They will also build the league’s influence on Weibo by utilizing teams and players Weibo accounts. Currently, all 20 CBA teams have officially verified Weibo accounts and over 270 current CBA players have officially verified personal accounts on Weibo.
For the new season, CBA and Weibo will offer a series of interactive activities for Weibo users, such as match quizzes, live streaming and hongbao (red envelope) competitions, to provide a better experience to their followers and to further expand the reach of the league.
The General Manager of Business at CBA Company, Jiang Jian says that the collaboration with Weibo is a move to raise the level of the league’s brand building; it can help enhance the connection between the league and fans and can help attract more fans, especially the younger generation.
Reference: Sina
Proofread by Raymond Fitzpatrick
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Related coverage
Report on broadcast 2014-15 Season CBA semi-finals
06 Mar 2015
25 Oct 2015
Weekly Report: Basketball climbed back to the TOP 10 matches list
06 Mar 2018
CBA launched new season conference in Beijing
20 Oct 2016
Weekly Report: Zhejiang Guangsha Lions VS Liaoning Flying Leopards topped the match list
17 Apr 2018
More from Yutang Sports
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...