VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
October 31: Weibo has struck a deal with Real Madrid, making the social media giants with over 80 million sports fans, becoming the official social media platform in China for the current LaLiga champions.
Under the terms of their agreement, the two sides will jointly deliver the club’s daily news, training and matchday videos, as well as fan engagement campaigns on Real Madrid’s official Weibo Account, while Weibo’s sports accounts, Weibo Sports and Weibo Football will distribute videos of the club’s highlights.
Additionally, the two parties will also seek to find new marketing approaches to serve the club’s sponsors. With the club winning the 2016/2017 UEFA Champions League, a Real Madrid video featuring the club’s Chinese sponsor Yili has been watched over hundreds of million times on Weibo.
In fact, Weibo has been acting as the official social media platform of LaLiga since March 2017. On the league’s official Weibo account (@LaLiga西甲联赛), fans can enjoy league contents including interviews with players, highlights of games and can also receive the latest information from fan engagement campaigns hosted by the Spanish league.
Source: iFeng
Proofread by Raymond Fitzpatrick
Related coverage
James Rodriguez announced to be a brand ambassador for Huawei
12 May 2015
European football teams say happy Chinese New Year
19 Feb 2015
NFL to stream live games in China on Sina Weibo
30 Dec 2016
Sina Weibo joins forces with Beijing sports authorities
18 Dec 2017
Chinese famous TV host promotes International Champion Cup
03 Jul 2015
More from Yutang Sports
Discover the SportAccord Summit sessions!
31 Jan 2024
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
SportAccord's Interview with Gillian Sanders: Challenges for women in sport
26 Apr 2024
Yutang Sports
loading...