Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
October 31: Weibo has struck a deal with Real Madrid, making the social media giants with over 80 million sports fans, becoming the official social media platform in China for the current LaLiga champions.
Under the terms of their agreement, the two sides will jointly deliver the club’s daily news, training and matchday videos, as well as fan engagement campaigns on Real Madrid’s official Weibo Account, while Weibo’s sports accounts, Weibo Sports and Weibo Football will distribute videos of the club’s highlights.
Additionally, the two parties will also seek to find new marketing approaches to serve the club’s sponsors. With the club winning the 2016/2017 UEFA Champions League, a Real Madrid video featuring the club’s Chinese sponsor Yili has been watched over hundreds of million times on Weibo.
In fact, Weibo has been acting as the official social media platform of LaLiga since March 2017. On the league’s official Weibo account (@LaLiga西甲联赛), fans can enjoy league contents including interviews with players, highlights of games and can also receive the latest information from fan engagement campaigns hosted by the Spanish league.
Source: iFeng
Proofread by Raymond Fitzpatrick
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Sina Sports: from sports media to sports industry company
13 Apr 2016
Sina Weibo and MIGU to collaborate on sports content and IP
07 Sep 2018
Which European club will win in the battle for Chinese hearts?
31 Jul 2015
Chinese digital landscape: latest developments in European football
25 Jun 2015
Real Madrid to open office in Beijing
27 Oct 2017
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...