Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Chinese sportswear brand Li-Ning has become an official partner of the eSports club, Edward Gaming’s League of Legends team for the 2018 League of Legends World Championship.
Li-Ning announced this news on Weibo on October 10 with EDG sharing the post very soon afterwards.
The 2018 League of Legends World Championship is taking place in four cities in South Korea from October 1 to November 3.
This partnership can be understood as Li-Ning’s effort in giving the brand a youthful image and connecting with the young generation. The brand was invited to participate in the 2018 Paris Fashion Week in June and received praise for its retro-inspired yet forward-thinking menswear collection based on the theme “中国李宁” (China Li-Ning).
EDG are one of three Chinese eSports clubs that are competing in the 2018 LPL World Championships, alongside iG and RNG.
Reference: Li-Ning Weibo
Proofread by Raymond Fitzpatrick
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Related coverage
Another signing for Li-Ning Company’s marketing strategy
01 Apr 2015
Chinese sports brands boost sales on Double 11
14 Nov 2017
Chinese e-game partners with Way of Wade
14 Jul 2017
2017 TOP 50 Most Influential Sports Brands in China released
08 Jan 2018
LI-NING reports RMB8.87bn all-year revenue in 2017
22 Mar 2018
More from Yutang Sports
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...