Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Li-Ning is expected to replace the Mexican brand Charly Futbol Mexican to become the new sponsor of Club Puebla, a professional football club competing in the Liga MX, according to a report by César Aguilar of diariocambio.com.mx.
Li-Ning will provide the Mexican club with on-the-pitch and training outfit from next season if the two sides could finalize the deal. Neither the club nor the brand has made any comment on this as of now.
Li-Ning, founded in 1989, is one of the leading sportswear brands in China that makes sports clothing, shoes, accessories and equipment for both professional and recreational use. The brand once sponsored Spanish clubs like Sevilla, Espanyol, Celta de Vigo, Real Zaragoza, Recreativo de Huelva and Union Las Palmas.
The Chinese brand has continued its climb overseas, reporting an 11% revenue gain in 2017. Its financial report is highlighted by the brand’s massive revenue increase to CNY8.87 bn (USD1.41 bn).
Charly Futbol became the sponsor of the Club Puebla since the Clausura 2015 when it replaced Kappa. The Mexican brand has gained ground in the Liga MX, currently sponsoring Xolos, Necaxa, Veracruz, Puebla, Tampico, Leones Negros and Dorados.
Source: enjoyz.com & diariocambio
Proofread by William Logsdon
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
Li-Ning becomes the official partner of the Houston Rockets
29 Jun 2017
Li-Ning signs 4-year sponsorship deal with PV Sindhu
13 Feb 2019
Another signing for Li-Ning Company’s marketing strategy
01 Apr 2015
Li Ning gained 113 million yuan in the first half of 2016
12 Aug 2016
Sportswear to outpace casinos as Chinese consumers earn more
09 Jan 2015
More from Yutang Sports
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
Yutang Sports
loading...