SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Chinese insurance company and title sponsor of the Chinese Super League, Ping An Insurance, have launched a youth football training project in Jiangsu, Nanjing, in collaboration with Jiangsu Suning Football Club and Chinese Super League Co. Ltd.
This training project is part of Ping An’s football agenda “Ping An of China + Football Charity Agenda”. A previous project in this agenda was launched with Beijing Sinobo Guoan Football Club in Beijing in October 2017.
Under this new project in Jiangsu, Jiangsu Suning FC have partnered with a Ping An Hope School in Tongshan county, Xuzhou, Jiangsu, to help develop football in the school. Twenty four young players, including 12 pupils from the Tongshan Ping An Hope School, have already been selected to visit a Jiangsu Suning FC summer football camp to receive football training.
2018 is the 30th anniversary of Ping An Insurance. In 2017, Ping An renewed their title sponsorship of the Chinese Super League for 5 years for CNY1bn. Their original title sponsorship of CSL,from 2014 to 2017, cost CNY600m. In October, 2017, Ping An launched the “Ping An of China + Football Charity Agenda” in Fangshan District, Beijing, collaborating with Chinese Super League Co., Ltd, China Youth Development Foundation and Beijing Sinobo Guoan FC. A Ping An Hope School in Fangshan District partnered with Beijing Guoan FC to provide youth football training. Ping An also donated a campus football insurance policy with an insurance coverage worth CNY100m to the China Youth Development Foundation.
Reference: Sina
Proofread by Raymond Fitzpatrick
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