Discover the SportAccord Summit sessions!
31 Jan 2024 23:49
The Chinese Super League team, Hebei China Fortune FC, reached a partnership with Fromin Water on August 4 in Beijing.
According to the official press release, Fromin water is reported to be one of the top luxury bottled water brands in the world, offering water to many high-end events and locations, including Donald Trump’s presidential election, Burj Al Arab in Dubai and others.
The signing was made with the Chinese company, Shangshan Internet Technology (Dalian) Co., Ltd., who market and manage the Fromin water brand in China. The General Manager of Hebei China Fortune FC, Li Jun, Shangshan Internet Technology (Dalian) Co., Ltd. Vice President Wang Jia, and the stakeholder representative of Shangshan Internet Technology (Dalian) Co., Ltd. Liao Bin attended the signing ceremony.
Under the partnership, Fromin will provide premium water products for Hebei China Fortune FC’s training for the rest of the 2018 season.
Liao Bin said that it was the first time that Fromin had collaborated with sports. They hoped to communicate their brand concept of being healthy and natural to gain wider awareness and acknowledgement of a healthy and good-quality life, through sports marketing.
Reference: Sike Football
Proofread by Raymond Fitzpatrick
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
LaLiga and CSL clubs join forces to promote football growth
18 Dec 2018
JD.com will sponsor CSL for the 5th year
09 Mar 2015
Le Sports teams up with Ti’ao Power: a new era for Chinese football?
24 Feb 2016
Evergrande won their fourth title
03 Nov 2014
CSL football club launched club-themed mobile game
17 Jun 2015
More from Yutang Sports
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
Yutang Sports
loading...