VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
English Premier League club Liverpool FC have renewed their partnership with automobile brand Morris Garages China (MG China) for the 2018/19 season. MG China will continue as an Official Chinese Partner of Liverpool FC.
The two parties first partnered with each other in 2016.
Under the renewal, MG China will provide a series of benefits for Liverpool football fans. For example, MG China will invite youth training coaches from Liverpool FC to visit Shanghai’s Formula 1 venue, and will offer professional racing car and football clinics for fans. The brand will also select fans interacting via the WeChat and Weibo accounts of MG China to give out Liverpool shirts signed by Liverpool football stars. MG China will also launch a special Liverpool edition of their SUV “MG HS” which is nicknamed the ‘Hormone SUV”.
Originally a British automobile brand, MG was acquired by Nanjing Automobile (Group) Corporation in 2006 and later became a brand of SAIC MOTOR after Nanjing Automobile was acquired by SAIC MOTOR in 2007. Its Chinese manufacturing base is in Nanjing.
Reference: NetEase Automobile
Proofread by Raymond Fitzpatrick
Related coverage
23 Aug 2016
Liverpool denies Chinese £800m bid
22 Aug 2016
Chinese group linked with £700m Liverpool takeover?
16 Jun 2016
Everbright confirms Liverpool bid
26 Aug 2016
New Chinese partner for Liverpool
25 Feb 2016
More from Yutang Sports
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
IWGA to confirm the World Games host
11 Apr 2024
Yutang Sports
loading...