When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36

English Premier League club Liverpool FC have renewed their partnership with automobile brand Morris Garages China (MG China) for the 2018/19 season. MG China will continue as an Official Chinese Partner of Liverpool FC.
The two parties first partnered with each other in 2016.
Under the renewal, MG China will provide a series of benefits for Liverpool football fans. For example, MG China will invite youth training coaches from Liverpool FC to visit Shanghai’s Formula 1 venue, and will offer professional racing car and football clinics for fans. The brand will also select fans interacting via the WeChat and Weibo accounts of MG China to give out Liverpool shirts signed by Liverpool football stars. MG China will also launch a special Liverpool edition of their SUV “MG HS” which is nicknamed the ‘Hormone SUV”.
Originally a British automobile brand, MG was acquired by Nanjing Automobile (Group) Corporation in 2006 and later became a brand of SAIC MOTOR after Nanjing Automobile was acquired by SAIC MOTOR in 2007. Its Chinese manufacturing base is in Nanjing.
Reference: NetEase Automobile
Proofread by Raymond Fitzpatrick
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Liverpool FC partners with Tencent Sports
27 Oct 2015
China Grand Auto to title sponsor Flying Tiger
19 Sep 2018
Chinese SUV brand WEY and Cristiano Ronaldo team up
14 May 2018
11 May 2016
SAIC Motors and SIPG FC renew partnership
20 Feb 2019
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
Chinese website
loading...