Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
English Premier League club Liverpool FC have renewed their partnership with automobile brand Morris Garages China (MG China) for the 2018/19 season. MG China will continue as an Official Chinese Partner of Liverpool FC.
The two parties first partnered with each other in 2016.
Under the renewal, MG China will provide a series of benefits for Liverpool football fans. For example, MG China will invite youth training coaches from Liverpool FC to visit Shanghai’s Formula 1 venue, and will offer professional racing car and football clinics for fans. The brand will also select fans interacting via the WeChat and Weibo accounts of MG China to give out Liverpool shirts signed by Liverpool football stars. MG China will also launch a special Liverpool edition of their SUV “MG HS” which is nicknamed the ‘Hormone SUV”.
Originally a British automobile brand, MG was acquired by Nanjing Automobile (Group) Corporation in 2006 and later became a brand of SAIC MOTOR after Nanjing Automobile was acquired by SAIC MOTOR in 2007. Its Chinese manufacturing base is in Nanjing.
Reference: NetEase Automobile
Proofread by Raymond Fitzpatrick
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
PPTV extends partnership with Liverpool FC
27 Nov 2015
Liverpool FC partnered Chinese EZ International to launch new E-stores in Asia
25 Feb 2015
BAIC BJEV become title sponsors of the Beijing Bird’s Nest Half Marathon
24 Apr 2018
Geely Auto title sponsors 2018 Ningbo International Marathon
29 Oct 2018
Chang'an Auto become Inter Milan Summer Tour 2019 title sponsor
12 Jul 2019
More from Yutang Sports
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
Leading sports charity, Podium Analytics, announces Trusted Research Environment for Global Sport
11 Apr 2024
SportAccord’s conversation with FEI President Ingmar De Vos: Equestrian sport’s road to Versailles
22 Apr 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Yutang Sports
loading...