SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
July 24: Liverpool Football Club has announced that they have formed a partnership with Chinese mineral water brand Tibet Water, with the latter becoming Liverpool’s official mineral water partner in China.
This partnership will see Tibet Water obtain various marketing resources of Liverpool, including Liverpool’s digital and social media support, as well as access to current players and legends of the club. These resources will allow Liverpool and Tibet Water to create new experiences and avenues for their fans and consumers to reach the club and the brand.
Tibet Water’s Executive Director Sunny Wong stated that partnering with Liverpool was a milestone of the company’s business development. Wong also believed that the partnership would enhance the influence of Tibet Water’s brand and pave the way for them to expand their international business.
Liverpool’s Chief Commercial Officer Billy Hogan said that the partnership with Tibet Water was highly welcomed by Liverpool. He also expressed Liverpool’s expectation in working together with Tibet Water and carrying out more interactive activities to further engage with Liverpool’s Chinese-based fans, allowing Liverpool to build their brand image in China.
Source: ifeng
Proofread by Raymond Fitzpatrick
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
Scisky and Houston Rockets reach partnership
06 Feb 2017
Hisense creates sponsorship within NASCAR Xfinity Series
07 Jan 2015
Why does Qoros choose ITTF World Championships as a start?
04 May 2015
Hainiu FC got new jersey sponsor and launched coach training program
25 May 2015
Taiwan bike brand KYMCO sponsored Ducati Corse
20 May 2015
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...