Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The 38-day Premier League-themed carnival in Tianjin is highlighted by former Liverpool FC legend John Barnes’s join in.
The English former footballer arrived in Tianjin on January 2 and will watch the first Liverpool’s away game against West Ham United FC in the new year along with some Chinese football fans on the night of the day. John Barnes will also attend a Meet & Greet event on January 3 in Tianjin.
Apart from John Barnes’s support, an elite squad of four Liverpool players also came for the 2016 China trip with the aim of promoting football exchange between the two countries and enhancing Liverpool’s foothold in China.
The 38-day carnival, starting from December 4, is hosted by China’s Super Sports, the current rights holder and promoter of the English Premier League in China.
In a joint effort with the Aegean Shopping Mall based in Tianjin, Super Sports is holding the five week-long themed activities around five EPL giants including Arsenal, Chelsea, Manchester United, Liverpool and Tottenham Hotspur.
Super Sport is the exclusive Premier League broadcast rights holder for Mainland China and Macau up until 2018 and has been providing Chinese EPL supporters with full access to all 380 matches per season.
Source: Xinhua
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Quanjude signs up as NSTC’s official food partner
21 Oct 2015
Chinese company eyeing FC Barcelona shirt sponsorship
08 Apr 2016
Arsenal’s partnership with BYD involved in potential advertising fraud
16 Jul 2018
AFC pledges full backing for China’s World Cup bid
04 May 2015
UK to boost Chinese grassroots soccer with £3 million funding
25 Sep 2015
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...