VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Chinese alcohol brand Laymau have become an Official Sponsor of the BWF World Championships 2018 in Nanjing with the signing ceremony taking place in Beijing on July 26.
Laymau belongs to Kweichou Moutai, currently the most famous high-end Chinese baijiu brand. Laymau is positioned as a premier middle-class Chinese baijiu brand that targets ordinary consumers in China with prices of hundreds renminbi per bottle.
The brand’s history can be traced back to the 1800s when the alcohol was first created in a village in Guizhou. Over the years, the alcohol has been brought overseas and has received acknowledgement and praises. Around the year 2000, Laymau, the brand, was officially ruled by a court to belong to Moutai. Then in 2014, Kweichou Moutai relaunched Laymau through a joint venture and made Laymau a brand in its baijiu brand family.
The partnership with the BWF World Championships 2018 is considered a cross-industry collaboration between Laymau and a sport event and between a Chinese brand and an international sport event, according to the General Manager of Laymau, Xu Mengjue.
It is also considered an important result for the BWF World Championships in developing the Chinese market.
Proofread by Raymond Fitzpatrick
Related coverage
Victor title sponsors the HSBC BWF World Tour Super 1000 China Open
18 Jul 2018
Weekly report: 2018 BWF World Championships is the winner on CCTV5
10 Aug 2018
HSBC BWF World Tour Finals 2018 adds two new partners
23 Nov 2018
Beijing Sinobo Guoan FC signs baijiu sponsor
08 Aug 2019
China to host four BWF Events from 2021-2025
30 Nov 2018
More from Yutang Sports
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
SportAccord 2024 makes a memorable return to Birmingham
13 Apr 2024
Reasons why Leading Gold Partner Sport Event Denmark returns to SportAccord every year
08 Feb 2024
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023
SportAccord’s conversation with FEI President Ingmar De Vos: Equestrian sport’s road to Versailles
22 Apr 2024
Yutang Sports
loading...