Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
The HSBC BWF World Tour Finals 2018 to be held in Guangzhou, China from December 12 to 16, 2018, has signed two new sponsors, Guangzhou R&F Group and Chery Automobile.
It is the first time that the R&F Group have partnered with BWF and they hope to spread positive life attitudes, help form happy and harmonious communities and contribute to the national movement of sports and health.
During the 2018 BWF World Tour Finals, R&F Group will host rich end-of-year real estate exhibitions at the Tianhe Sports Stadium. At the same time, they will offer discounts and gifts to purchase houses in many of their residential areas.
Guangzhou is the birthplace of R&F and R&F are also the owners/sponsors of the Chinese Super League team, Guangzhou R&F.
Chery and BWF announced the partnership on November 16, with Chery becoming the Official Partner of the 2018 BWF World Tour Finals and one of the Chery models, the Arrizo GX, becoming the Official Designated Car of the event.
Chery have organized an official array of Arrizo GX cars to provide services for the upcoming tournament.
Through this new partnership, Chery hope to increase the brand awareness of the Arrizo GX series and Chery internationally.
References: China Times, Sina
Proofread by Raymond Fitzpatrick
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Related coverage
BWF struck a partnership deal with China’s Xiamen Airlines
27 Mar 2015
Chinese alcohol brand Laymau becomes Official Sponsor of BWF World Championships 2018
30 Jul 2018
Yutang Weekly: What happened in the Chinese sports market (8/19-8/25)
25 Aug 2019
Weekly report: 2018 BWF World Championships is the winner on CCTV5
10 Aug 2018
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Yutang Sports
loading...