Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
P&G brand Safeguard and Chinese retail giant CR Vanguard invited the Brazilian football legend, the 1999 FIFA World Player of the Year, Rivaldo Vitor Borba Ferreira, to appear at a launch ceremony for a children’s football project organized by the two brands. The launch ceremony took place at a Vanguard store in Shenzhen on Saturday June 16.
Safeguard and CR Vanguard launched the children’s football project in order to enable more children in underdeveloped areas in China to be able to play football and receive football training.
At the ceremony, Rivaldo demonstrated his football skills, participated in interactive activities with consumers and played in a friendly game with representatives from Safeguard and Vanguard. Young children played a game with coaching from Rivaldo.
Safeguard marketed their personal cleaning products via this campaign, promoting the benefits of using their products to keep clean and comfortable after perspiring when playing football during the summer.
The activity was also in synergy with the 34th anniversary of the establishment of CR Vanguard supermarkets.
CR Vanguard is a subordinate of CR Group, a state-holding enterprise group and Fortune Global 500 enterprise.
Source: PR Newswire
Proofread by Raymond Fitzpatrick
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Chongqing SWM partners with Genius Football Academy
23 Mar 2018
Evergrande Group to stage U-17 International Football Championship
12 Apr 2018
Yutang Weekly: What happened in the Chinese sports market (8/19-8/25)
25 Aug 2019
Liaoning to establish a three-level soccer youth training model
03 Nov 2017
RCD Espanyol to open a football academy in Shanghai
25 Feb 2019
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...