SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025 23:29
On May 17, the National Basketball League (NBL) held a news conference titled “Splendid NBL-It’s not just basketball” at Damei Center in Beijing.
Brands like Anta, HIKVISION, Spalding and Gatorade were announced as sponsors of the NBL, the second-tier league to the professional Chinese Basketball Association (CBA).
Anta Vice President Li Ling said, “As an official partner of the NBL, Anta plans to promote the development of Chinese basketball, from professional basketball to campus basketball, to community basketball, aiming to provide premium services for all basketball fans.”
The NBL promotion and marketing head, Huang Tao, commented, “The NBL is about basketball, about professional basketball, but it’s not just basketball. Taking basketball as a center, we are creating and delivering value through digitalization, pan-entertainment and localization.”
The CBA Chairman Yao Ming also recognized the NBL’s reform achievements in his speech. As he pointed out, NBL is the trailblazer of Chinese basketball, and perhaps even the entire Chinese sports industry, as the league officially started separating public service units from the government. The second-tier league has contributed to the overall development of Chinese basketball divisions, city basketball culture and sports culture products.
The 2018 NBL is scheduled to kick off on June 10th with Hunan Yongsheng VS Hubei Dangdai at Ningxiang in Hunan Province.
Source: Sohu
Proofread by William Logsdon
Related coverage
Yao Ming reaches consensus with CBA
12 Apr 2016
Chinese vice Premier visited Houston Rockets
23 Jun 2015
Panel Discussion: How to exploit the commercial value of Chinese basketball market?
17 Dec 2015
Team China triumphed both on and off the basketball court
10 Oct 2015
Chief Director Liu Peng visits FIBA
09 Jan 2015
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Yutang Sports
loading...