Discover the SportAccord Summit sessions!
31 Jan 2024 23:49
On May 17, the National Basketball League (NBL) held a news conference titled “Splendid NBL-It’s not just basketball” at Damei Center in Beijing.
Brands like Anta, HIKVISION, Spalding and Gatorade were announced as sponsors of the NBL, the second-tier league to the professional Chinese Basketball Association (CBA).
Anta Vice President Li Ling said, “As an official partner of the NBL, Anta plans to promote the development of Chinese basketball, from professional basketball to campus basketball, to community basketball, aiming to provide premium services for all basketball fans.”
The NBL promotion and marketing head, Huang Tao, commented, “The NBL is about basketball, about professional basketball, but it’s not just basketball. Taking basketball as a center, we are creating and delivering value through digitalization, pan-entertainment and localization.”
The CBA Chairman Yao Ming also recognized the NBL’s reform achievements in his speech. As he pointed out, NBL is the trailblazer of Chinese basketball, and perhaps even the entire Chinese sports industry, as the league officially started separating public service units from the government. The second-tier league has contributed to the overall development of Chinese basketball divisions, city basketball culture and sports culture products.
The 2018 NBL is scheduled to kick off on June 10th with Hunan Yongsheng VS Hubei Dangdai at Ningxiang in Hunan Province.
Source: Sohu
Proofread by William Logsdon
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
KIA partners with 2015 FIBA Asia Championships in China
26 Jun 2015
Hualu Baina inks deals with Euroleague Basketball and 11 Group
17 Jul 2015
CBA release sponsorship details for 2015/16 season
28 Apr 2016
Lihon Lubricant sponsors China men’s national basketball team
10 Nov 2017
NBA China to open Playzone in Shanghai
18 May 2016
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
Yutang Sports
loading...