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Serbian basketball captain to represent PEAK Sport in Europe

Monday, 17 Aug 2015 11:00   |   By Xinhua, edited by Pu Yang

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Milos Teodosic, the captain of the Serbian national basketball team and one of the top European point guards, signed on Saturday a five-year contract with PEAK Sport, a well-known Chinese provider of sports equipment.

The partnership deal was concluded in Belgrade between Teodosic and the Chairman of PEAK Sport Xu Jingnan in the presence of Chinese ambassador to Serbia Li Manchang.

This deal marks Teo, born in 1987, who currently plays for the Russian CSKA, become the first European player to sign a partnership with PEAK, the company partnered with Serbian national basketball association since 2010.

After signing the five-year long contract, Teodosic expressed his satisfaction with becoming the first player to represent this Chinese brand in Europe.

"Peak just started developing in Europe and I hope that my games will contribute to their success," he said.

Xu said that Peak decided to cooperate with Serbia because it is an influential and world famous basketball team, while Teo, besides his popularity in Europe has a great image.

"I am a super fan of Teodosic. In 2010 Eurobasket and the 2014 World Cup I was there, and I was touched by his amazing performance and his personality," said Xu, explaining that they found the best player in Europe to promote their brand.

Xu said that he hopes that Teodosic will make a good performance at the upcoming 39th Eurobasket that will be played from September 5 to 20, scheduled to take place in Germany, Croatia, Latvia and France.

In his professional career among many awards, Teodosic won twice the Greek cup and Russian League with Olympiacos and CSKA, was awarded as European player of the year in 2010, and selected to the All-Tournament team of the 2014 FIBA World Cup.

Taken from Xinhua


Tags: basketball,brand,endorsement,Peak

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