SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024 15:50
Tencent has signed a Memorandum of Understanding (MOU) with the UK Department of International Trade to help boost their relationship with the UK government.
This MOU is aimed at improving cooperation between the two countries, focusing on film, video games and fashion. As part of the broad trade deal, the Chinese media giant will bring eSports courses to Oxford University.
“The next few years offer a golden opportunity for the UK to work with companies such as Tencent to drive innovation and shape the future of global trade,” said Liam Fox, the UK’s Secretary of State for International Trade and President of the Board of Trade at a press conference.
As Lau Seng Yee, Senior Executive Vice President of Tencent, said, “Openness, partnership and sharing at a global level have become our common vision for the future of human development in this digital era, within this context, the Memorandum of Understanding is of great significance.”
Tencent has bought some of the biggest esports titles, including League of Legends, Arena of Valor and Clash Royale. The company has recently invested about USD15m to promote eSports for Fortnite in China.
Source: Sina
Proofread by William Logsdon
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
Tencent Dayan partners with CNCG in the e-sports business
07 Sep 2017
Watermelon Video embraces eSports business
20 Mar 2018
$7m investment for former Chinese e-game player
27 Apr 2016
CNSG to establish a VR eSports industry base in Jiangxi
20 Apr 2018
22 Jun 2016
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Yutang Sports
loading...