The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05

On May 10, the National Sports Training Center (NSTC) signed a four-year sponsorship deal with Zhen-Ao Group, which will see the Chinese company provide nucleic acid health food for the country’s Olympic players.
Lü Tiehang, Deputy Director of the NSTC and Chen Yuqi, President of Zhen-Ao Group signed the deal at the ceremony. Zhen-Ao was also awarded the credentials of the NSTC Sponsor and the Support Products for the NSTC National Olympic Teams.
The NSTC has been named as the “Cradle for World’s Championship.” It is one of the longest-standing and largest sports training bases, which provides services such as training, accommodation, medical care, transportation and cultural education for national teams.
At present, there are 14 national teams receiving services at the NSTC including badminton, weightlifting, table tennis, gymnastics, volleyball, synchronized swimming, diving, swimming, and track and field.
Zhen-Ao, established in 1996 in Dalian of Liaoning Province, describes itself as a “leading Chinese healthcare brand”. The Chinese company hopes that the sponsorship deal with the NSTC can give it an opportunity to offer nutrition foods for China’s Olympic players, grow its international image as well as improve the development of competitive sports in the country.
Source: sports.people.com.cn
Proofread by William Logsdon
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