VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
On April 25, the northern France-based retailer, Decathlon, announced for the first time company financial data about the Chinese market.
The sporting goods retailer opened 52 new stores in China in 2017 and achieved a revenue of CNY10.5bn (EUR 1.37bn), a new high since entering the country 15 years ago.
According to the company’s annual report released in February, Decathlon generated an overall revenue of EUR11bn in 2017, an 11% jump from 2016. The growth is due, in large part, to the company's expanding operations abroad, which grew 13.4%, to EUR7.6bn.
In 2017, the retailer opened 185 stores all over the world, with its successful launch in America and expanding to 10 other countries including Australia, Philippines, South Africa, Israel and Switzerland. As of now, Decathlon operates 1,352 physical stores in nearly 40 countries and regions.
China is the largest market outside France for Decathlon. It is expected that China will replace France to become the home of most Decathlon stores by the year 2020. At present, Decathlon has 267 locations in about 100 Chinese cities as well as an e-commerce network covering 400 cities in the country.
Source: ifeng
Proofread by William Logsdon
Related coverage
Chinese sportswear brand 361°takes on UK market
20 Jan 2015
JayBird appoints Chinese singer and actor Li Yifeng as ambassador
29 Aug 2018
IAAF World Championships Beijing 2015 inked new deal
19 Aug 2015
Under Armour wins trademark infringement case in China
07 Aug 2017
Sporting goods brands continued to be interested in football
15 May 2015
More from Yutang Sports
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
Yutang Sports
loading...