Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
On the eve of the 2018 Beijing Bird’s Nest Half Marathon, the organizing committee of the event announced at a press conference that the Chinese automotive brand Beijing Electric Vehicle Company (BAIC BJEV) have become the title sponsors of the event.
As reported by xinhuanet.com, the two sides signed the title-sponsorship agreement at the press conference. Under the agreement, BAIC BJEV will provide a set of new-energy vehicles to act as official cars of the race, including transportation for timekeepers.
Lian Qingfeng, the news spokesman for BAIC BJEV, explained the reason why the brand wanted the position of the event’s title sponsor. “We share a common goal to protect the environment and to promote environmentally friendly transportation,” said Lian, “We will provide a zero-air pollution track during this event for runners.”
Founded in 2009, BAIC BJEV is the electric vehicle unit of Beijing Automotive Industry Holding Co., Ltd (BAIC) and currently one of the leading electric vehicle manufacturers in China.
The Beijing Bird’s Nest Half Marathon was inaugurated in 2015. This year, its route will stretch from Olympic Forest Park to the National Stadium (Bird’s Nest). Other Beijing Olympic landmarks such as the Water Cube and the National Indoor Stadium will also feature along this route.
Source: xinhuanet.com
Proofread by Raymond Fitzpatric
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Sunshine Insurance teams up with Codoon to cover marathon runners
22 Jan 2016
The sports dream of China’s Xiongan New Area
13 Oct 2017
Haier sponsors Qingdao Marathon
27 Oct 2017
Yutang Weekly: What happened in the Chinese sports market (7/15-7/21)
21 Jul 2019
Nongfu Spring to sponsor multiple marathon races
22 Jun 2017
More from Yutang Sports
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
SportAccord 2024 makes a memorable return to Birmingham
13 Apr 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
Yutang Sports
loading...