SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024 15:50
On the eve of the 2018 Beijing Bird’s Nest Half Marathon, the organizing committee of the event announced at a press conference that the Chinese automotive brand Beijing Electric Vehicle Company (BAIC BJEV) have become the title sponsors of the event.
As reported by xinhuanet.com, the two sides signed the title-sponsorship agreement at the press conference. Under the agreement, BAIC BJEV will provide a set of new-energy vehicles to act as official cars of the race, including transportation for timekeepers.
Lian Qingfeng, the news spokesman for BAIC BJEV, explained the reason why the brand wanted the position of the event’s title sponsor. “We share a common goal to protect the environment and to promote environmentally friendly transportation,” said Lian, “We will provide a zero-air pollution track during this event for runners.”
Founded in 2009, BAIC BJEV is the electric vehicle unit of Beijing Automotive Industry Holding Co., Ltd (BAIC) and currently one of the leading electric vehicle manufacturers in China.
The Beijing Bird’s Nest Half Marathon was inaugurated in 2015. This year, its route will stretch from Olympic Forest Park to the National Stadium (Bird’s Nest). Other Beijing Olympic landmarks such as the Water Cube and the National Indoor Stadium will also feature along this route.
Source: xinhuanet.com
Proofread by Raymond Fitzpatric
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
Public sports the next Chinese gold mine?
04 Jul 2016
Samaranch Jr becomes honorary advisor to Chengdu Marathon 2017
04 Sep 2017
Marathons offer healthy business opportunities
08 Sep 2015
Shilin Town to speed up their sports town construction project
13 Nov 2017
Hefei to build China’s first marathon track
15 Jan 2016
More from Yutang Sports
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
Yutang Sports
loading...