Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
On October 26, according to the Runner’s Guild, as large-scale urban marathon races, including Wuxi Marathon, Shanghai Marathon, Chongqing Marathon and Guangzhou Marathon, officially announced their comeback, the Sports Channel of China Central Television (CCTV-5) has resumed relevant live streaming of marathon races, with CCTV Sports and Entertainment (CCTVSE) being responsible for signal production.
In 2019, 13 races of Run China Series in total were broadcasted by CCTV-5. Unfortunately, due to the Covid-19 Pandemic, relevant live programs have been postponed after live broadcasting of Xiamen Marathon on January 5th. It is reported that the broadcasting price after race resumption will increase by 40%.
During CCTV’s live steaming of marathon races under the exclusive agency of Wisdom Sports, the Run China Series was booming in 2018. However, due to the expiration of contract, as well as the scandal of flag delivery at the finish line in 2019, the series has finally been taken over by CCTVSE, owned by CCTV. Since 2020, the company has made certain adjustments of its leading group, in which Chen Chaoying and Wang Xiaodan, experienced professionals in advertisement and operation areas, are respectively designated as the chairman and general manager.
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
FUSC to launch collegiate 3X3 basketball and marathon events
12 Nov 2015
LeSports hires New Vice President
09 May 2016
12 Apr 2016
Weekly Report: Barcelona VS Evergrande won 2.43 rating
22 Dec 2015
CCTV-5 Auto Times ready to roll
08 Nov 2014
More from Yutang Sports
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
SportAccord's interview with Sarah Gregorius: proactive actions are necessary to tackle online abuse
28 Apr 2024
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
Yutang Sports
loading...