VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
The Shandong-based tire enterprise Linglong Tire have reached a partnership with the Shandong Small Ball Sports Federation, according to a press release posted on Linglong Tire’s official website.
Under this partnership, Linglong Tyre will act as the title sponsor for 40 events, covering 17 different sports and organized by the Federation, the provincial tennis team and cricket team of Shandong. As the company unveiled in the press release, these 40 events will include 2 international events, 8 national events and 30 provincial events.
Linglong Tire also expressed their motivations for this partnership in the press release. According to the company, small ball sports is becoming more and more popular among Chinese people and it is a responsibility for the company to support these sports. Meanwhile, these increasingly-popular sports are expected to help the company to promote their brand awareness.
The Shandong Small Ball Sports Federation was founded in July 2017, taking charge of promoting 17 small ball sports in the province, such as baseball, hockey, softball, tennis and golf.
Linglong Tire is a specialized and large-scale technology-oriented tire manufacturer. In recent years, the company has been passionate in sports marketing by partnering with the Chinese Volleyball League, NBA China Games and Serie A outfit Juventus.
Source: Linglong Tire
Proofread by Raymond Fitzpatrick
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
Mitsubishi sponsors Orient Masters
21 May 2018
Li Na inducted into Tennis Hall of Fame
22 Jul 2019
Li Na listed on FT's Women of 2014
17 Dec 2014
China Open and Didi Taxi announce partnership
02 Oct 2015
Sina Sports to partner Wimbledon Championships
26 Jun 2017
More from Yutang Sports
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
SportAccord 2024 makes a memorable return to Birmingham
13 Apr 2024
France’s Golden Decade of Sport
14 Jun 2023
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
Yutang Sports
loading...