Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
On May 18th, Mitsubishi Heavy Industries (MHI) signed a strategic cooperation with Orient Golf, which will see Mitsubishi become the title sponsor of the 2018 China LPGA-Xiamen Orient Masters and the designated air conditioning partner of China LPGA for the year 2018.
MHI Residential Air-conditioners (Shanghai) Co. Ltd., is a wholly-owned subsidiary of Mitsubishi in China, will also sign a strategic cooperation deal with Orient Golf.
The MHI Shanghai company has been an active player in sports marketing since it became the sponsor of Chinese female golfer Ye Liying. Later in 2015 and 2016, the company also sponsored two other Chinese female golfers, Yan Jing and Li Jiayun respectively. MHI Shanghai is also the title sponsor of the Shanghai Junior Golf Tour.
Speaking on the cooperation, Luo Xiaomin, Managing Director of MHI Shanghai, said, “MIH Air-conditioners have been involved in the cause of promoting golf for many years. We also adhere to preciseness, enhancement and the strict standards required on the golf course during our development and research projects.”
The 2018 Orient Masters will be held from October 11 to 13 at Orient Golf Club in Xiamen.
Source: Sina
Proofread by William Logsdon
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Related coverage
HK to stage 2015 Golf Amateur Champ
24 Oct 2014
Shanghai to host 2015 HSBC Golf Business Forum
19 Aug 2015
PGA Champions Tour coming to China
05 Aug 2015
What would course-closing affect?
01 Apr 2015
UL sponsored Chinese golfer Feng Shanshan
02 Apr 2015
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...