Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
On April 11, Chinese short track speed skater Wu Dajing was named as the brand ambassador of Evergrande Spring and the Global Health Ambassador of Evergrande Agri-husbandry Group.
Under their sponsorship deal, the two sides will work together to promote the development of Evergrande Spring and other products as well as publicize their value of healthy drinking water and diet.
Wu won a gold medal in the Men’s 500 meter short track speed skating with record results at the 2018 Winter Olympic Games in Pyeongchang, becoming the new sports idol for Chinese fans. Evergrande believes that Wu’s passion for success is a perfect fit for their brand values.
As Tang Yi, President of Evergrande Mineral Water Group, said, winning is every athlete’s dream as well as the original will of Evergrande Spring. Therefore, the two partners plan to spread the culture of healthy drinking water, aiming to help the Chinese bottled water market enter the “health 2.0” era.
Evergrande Spring once displayed its logo on shirts front of Guangzhou Evergrande in November 2013, when the team won the title of the AFC Champions League. In addition to this, the drinking water brand was also the official drinking water of Chinese women’s volleyball team.
Source: Tencent
Proofread by William Logsdon
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Beijing's district pilot winter sports education in 31 schools
12 May 2017
TCL strikes sponsorship deal with Neymar Jr.
06 Feb 2018
Harbin Wanda Ski Park to become a training base for several teams
14 Aug 2017
Winter sports industry faces talent gap
05 Jan 2017
Jilin Province and Everbright Securities partnered for winter sports
19 Dec 2016
More from Yutang Sports
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
SportAccord's Interview with Gillian Sanders: Challenges for women in sport
26 Apr 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
Yutang Sports
loading...