VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
On March 19, Watermelon Video, a PGC short video app powered by Toutiao, announced a cooperation with the Edward Gaming (EDG) League of Legends (LoL) Team and eStarPro, a King of Glory team.
The platform aims to use this cooperation to combine short videos with eSports as well as push offline to online e-gaming marketing.
Watermelon Video is one of the homes for eSports content in China, as more than 300 million cumulative users have created a record of 70 minutes of daily usage for each user and get 4 billion video views every day. Of all Toutiao eSports content, more than 50% are related to LoL and the King of Glory.
As new partners of the video app, EDG has almost dominated all major eSports events in China, while the eStarPro is a title favorite of the King Pro League (KPL). The two teams have set up a passionate fan base on Watermelon Video.
In the future, the video company will work with the two teams in video promotion, exclusive programs, online-to-offline marketing and peripheral products to raise the values and professional spirits of eSports business.
Source: ifeng
Proofread by William Logsdon
Related coverage
Allied eSports established in China
24 Mar 2016
War Horse renews contract with LPL
27 Mar 2018
Chinese team won international e-sports competition for the first time
19 May 2015
Xinhua News Agency to organize eSports event
14 Jul 2017
HKU SPACE to offer its first eSports program
28 May 2018
More from Yutang Sports
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
Yutang Sports
loading...