Master Kong activates its marketing campaign at PyeongChang 2018



Having already shown up in Rio during the 2016 Olympic Games, the Chinese instant noodle and beverage brand, Master Kong, kicked off a new marketing campaign, the Master Kong Noodle Restaurant, in PyeongChang on the eve of the Pyeongchang 2018 Winter Olympics. 

The two-story restaurant, with a 100-seat capacity was opened on Feb 8 and is located only a 15-minute walk from the Gangneung’s Olympic Village. 

Master Kong has promised that during the Pyeongchang 2018 Games, the restaurant will serve free noodle dishes to Chinese athletes, reporters from Chinese media and Chinese volunteers. They will even get an opportunity to make their own noodles in the restaurant  during certain days.

To maintain the original flavors of their noodles, Master Kong recruited four chefs from China for the PyeongChang-based noodle restaurant. In addition, Master Kong’s beverages will also been featured in the restaurant.

Feb 15 is the eve of the Chinese New Year (also known as Spring Festival) when people often celebrate the day with their families. On that day, Master Kong will prepare a New Year Eve’s dinner offering a Spring Festival atmosphere for the Chinese athletes, reporters and volunteers who have to spend their days abroad.

Additionally, some traditional Chinese Spring Festival activities and games have also been planned by Master Kong, such as Spring Festival couplets writing, making clay figures and guessing lantern riddles. 

The Master Kong brand is owned by Tingyi (Cayman Islands) Holding Corporation, the largest instant noodle producer in China. Founded in 1991 and headquartered in Tianjin, China, the company specializes in the production and distribution of instant noodles, beverages, baked goods and soft drinks. 

Source: Yutang Sports

Proofread by Raymond Fitzpatrick