Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
On June 20, Inner Mongolia dairy products manufacturer Yili Group released a statement on their official WeChat account, accusing the dairy products manufacturer China Mengniu Dairy Company Limited, a company controlled by COFCO Group, of sabotaging the 2022 Winter Olympics.
According to the statement, Mengniu Dairy planned to announce to the world on Olympic Day, June 23, that it has been designated by the International Olympic Committee as their global partner for the ‘beverages’ category. Yili says that this designation is in conflict with the ‘dairy products’ category whose rights have been granted to the 2022 Beijing Winter Olympics organizing committee (BOC), thereby sabotaging the BOC’s marketing ability to build partnerships with companies and thus violating the lawful rights and interests of official partners of the BOC.
According to the release, Yili will consider terminating its partnership with the Beijing Winter Olympics organizing committee, and possibly the full termination of its partnership with the Olympic Games after December 31, 2024.
Reference: Yutang Sports
Proofread by Raymond Fitzpatrick
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Hosting cities’ favors for 2022 Winter Olympic Games
27 Mar 2015
Olympic Forest Park JF Dry Ski Slope launched
11 Sep 2017
FIBA strikes new partnership deal with Beijing Enterprises Group Company Limited
17 Dec 2015
New business from Beijing's bid
08 Mar 2015
Alibaba Group becomes an IOC TOP sponsor through to 2028
20 Jan 2017
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...