The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05

On April 19th, the Chinese Ski Association (CSA) signed a Memorandum of Understanding (MOU) with the Winter Games NZ Trust, in the presence of John Key, Prime Minister of New Zealand.
The MOU will see the CSA use New Zealand and the Audi quattro Winter Games NZ, as their training and competition base during the northern hemisphere summers from 2017 until 2021, in the lead up to the Winter Olympics in Beijing in 2022.
“This is a momentous step for snow sports in New Zealand. In fact it is most unusual anywhere in the world to have a sporting organisation achieve a Memorandum of Understanding with a national sports body,”said Arthur Klap, CEO of Audi quattro Winter Games NZ, “It was also significant having Prime Minister John Key witness the signing, underlining the importance of the agreement.”
Sport New Zealand chief executive Peter Miskimmin paid tribute to Audi quattro Winter Games NZ which have established themselves as “a key event on the global snow sports calendar”.
“It is a testament to the team at Winter Games NZ that their expertise is now being sought by the CSA in the lead up to the Beijing Winter Olympics in 2022. This partnership will deliver real benefits for both countries.”
Source: wintergamesnz
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