Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
It was officially announced on Jan 23 that Intel (China) had become the strategic partner of the Chinese eSports club, TYLOO. Specifically, the brand will sponsor the CS:GO team and the PUBG team within the club.
Reportedly, this partnership between Intel (China) and TYLOO has evolved from Intel’s dedication in developing the Chinese eSports industry and the latter’s goal of becoming a top eSports club in China.
Intel (China) will provide high-quality training conditions for the club’s players and deliver a better experience for the team’s fans while watching TYLOO’s matches.
TYLOO, founded in 2007, is a professional eSports club which has found fame from Counter-Strike (CS) series games and bringing together a group of top CS:GO players in China. TYLOO’s CS:GO team was re-founded in 2016 and has won several Chinese domestic CS:GO tournaments.
As the game PLAYERUNKNOWN'S BATTLEGROUNDS (PUGB) prevailed around the world in 2017, TYLOO set up its PUGB team in August of that year.
For Intel (China), it is not the first time sponsoring a Chinese eSports club. Over the past years, the brand has ever partnered with several Chinese eSports clubs such as WE and EDG, as well as the women’s eSports club, NMKGirls.
Source: Eastday
Proofread by Raymond Fitzpatrick
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