SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
It was officially announced on Jan 23 that Intel (China) had become the strategic partner of the Chinese eSports club, TYLOO. Specifically, the brand will sponsor the CS:GO team and the PUBG team within the club.
Reportedly, this partnership between Intel (China) and TYLOO has evolved from Intel’s dedication in developing the Chinese eSports industry and the latter’s goal of becoming a top eSports club in China.
Intel (China) will provide high-quality training conditions for the club’s players and deliver a better experience for the team’s fans while watching TYLOO’s matches.
TYLOO, founded in 2007, is a professional eSports club which has found fame from Counter-Strike (CS) series games and bringing together a group of top CS:GO players in China. TYLOO’s CS:GO team was re-founded in 2016 and has won several Chinese domestic CS:GO tournaments.
As the game PLAYERUNKNOWN'S BATTLEGROUNDS (PUGB) prevailed around the world in 2017, TYLOO set up its PUGB team in August of that year.
For Intel (China), it is not the first time sponsoring a Chinese eSports club. Over the past years, the brand has ever partnered with several Chinese eSports clubs such as WE and EDG, as well as the women’s eSports club, NMKGirls.
Source: Eastday
Proofread by Raymond Fitzpatrick
Related coverage
Lander E-sports to buy 19% shares in Chinese company
25 Dec 2015
Yutang Weekly: What happened in the Chinese sports market (8/26-9/1)
01 Sep 2019
China Sports Venue Association to set up eSports branch
21 Mar 2018
eSports education company SuperGen Edu partners with Higher Education Press
24 Oct 2018
MLB to launch eSports league in China
06 Jul 2019
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...