Asus embraces eSports industry with bold investment

Taiwan-based electronics company, AsusTek Computer Inc., has invested up to US $16 million in the establishment of an eSports operation subsidiary, officially entering the eSports industry.

According to their plan, the new subsidiary will be responsible for setting up its first eSports team, Rogue Warriors, for Asus. The proposed eSports team is expected to compete in Tencent’s League of Legends Pro League (LPL).

As Asus CFO Nick Wu said, the subsidiary will see eSports as its major business pillar as well as focuses on expansion in Chinese eSports ecosystem.

According to Asus CEO Jerry Shen, their businesses will not be limited to eSports-based sales of products including personal computers, display devices and smartphones. The company aims to create its own eSports industry chains and ecosystem.

Therefore, future business models for the company may involve player training, teams operation, events organization and ticket sales.

In the first stage, Asus is looking to set up an eSports team in Taiwan and Mainland China respectively.

Source: sports.eastday.com

Proofread by William Logsdon