Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
Taiwan-based electronics company, AsusTek Computer Inc., has invested up to US $16 million in the establishment of an eSports operation subsidiary, officially entering the eSports industry.
According to their plan, the new subsidiary will be responsible for setting up its first eSports team, Rogue Warriors, for Asus. The proposed eSports team is expected to compete in Tencent’s League of Legends Pro League (LPL).
As Asus CFO Nick Wu said, the subsidiary will see eSports as its major business pillar as well as focuses on expansion in Chinese eSports ecosystem.
According to Asus CEO Jerry Shen, their businesses will not be limited to eSports-based sales of products including personal computers, display devices and smartphones. The company aims to create its own eSports industry chains and ecosystem.
Therefore, future business models for the company may involve player training, teams operation, events organization and ticket sales.
In the first stage, Asus is looking to set up an eSports team in Taiwan and Mainland China respectively.
Source: sports.eastday.com
Proofread by William Logsdon
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
IeSF and Alisports announce Exclusive Strategic Partnership
27 Jul 2016
E-sports company HERO makes new moves
17 Jun 2016
Suning to add e-sport business
28 Dec 2015
Lanxiang Vocational School to recruit eSports professionals
07 Feb 2018
E-sport enjoys rapid growth in China
15 May 2015
More from Yutang Sports
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...