SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
With the Chinese Volleyball League (CVL) finishing its first phase on December 26, the new edition of the league has made some ground-breaking achievements. The CVL’s official commercial partner iRena disclosed these achievements at a press conference held in Beijing.
At the beginning of the press conference, iRena’s CEO Gao Hong made a brief presentation about the new breakthroughs the league had made. This year, the league engaged some high-profile brands to be its official partners, such as Bright Dairy, Peak Sports and Linglong Tyre.
Meanwhile, 8 media platforms have also joined forces with the CVL, enabling Chinese fans to have more ways to enjoy the games. As iRena introduced, the CVL drew in a viewership of over 256 million up to December 21, with 37 million users watching the game videos online. The opening game of the women’s league attracted a record-breaking 6 million users.
This year, iRena launched a live-streaming platform VTV for the league, with a camera focusing on some stars in the league. For example, in the match Shanghai VS Hebei which took place on November 11, a camera was specially set up to focus on Kim Yeon-Koung, the Korean volleyball star who transferred to Shanghai Women’s Volley Club this year.
According to iRena, apart from the viewers of that game, another 80,000 users watched the live stream delivered by this camera.
Source: Yutang Sports
Proofread by Raymond Fitzpatrick
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
Chinese Volleyball League to be renamed
18 Aug 2017
Evergrand Volleyball Team on the verge of bankruptcy
16 Dec 2014
Sina Sports capture media rights to Chinese Volleyball League
23 Oct 2017
iRena-backed Ourgame reports steady growth in Q2
30 Aug 2017
New Edition of the Chinese Volleyball League to be officially launched
27 Sep 2017
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
Yutang Sports
loading...