When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36

Beijing iRena Cultural Industry Co., Ltd (Stock Code: 834358), a sports service company, debuted on the New Three Board or National Equities Exchange and Quotation system last Friday after Guangzhou Evergrande Taobao F.C. officially became a listed entity on November 6th.
Founded in 2001, iRena window of sport is aimed at making a leading platform for sports industry covering major events like CSL, CBA, China Open and NBA in China, thus changing the window of the sports industry and realizing value restructuring of all sports, the entertainment and the whole industry ecosystem. Its partners include China National Football Team, Beijing Guoan F.C., Shanghai Greenland Shenhua F.C., Guangzhou Evergrande Taobao F.C., Beijing Ducks Basketball Club, and teams of NBA Global Games.
Gao Hong, CEO of the company, said that with the help of the capital market, iRena window of sport would continue its first-rate service for sports fans by adopting a win-win strategy, in order that China would usher a healthy and developed sports industry.
Source: China News
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