Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
IRENA Group, a company that is focusing on creating China's leading sports industry platform, has announced that it will organize the inaugural “Sports Fans Festival” on the 3rd March.
As reported by news media, IRENA has established partnerships with ten Chinese Super League (CSL) clubs to welcome the opening of the new season this weekend.
It is said that at the upcoming Festival, sports fans will have access to CSL tickets, franchising products and VIP service offerings. A package will also be available to mark the NBA legend Kobe Bryant’s farewell match.
IRENA maintains long-term partnerships with China’s Olympic team, the Chinese national football team and CSL teams.
The company has designated its official WeChat account as the home of this festival, where supporters can participate in various online activities. It will become an amalgam of sporting intellectual properties, media resources and marketing campaigns.
Proofread by John Devlin.
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Baofeng Sports launches mobile APP
15 Jun 2016
Exclusive TAG Heuer special edition CSL watches unveiled
06 Mar 2017
LeTV Sports’ aid to International Champions Cup
23 Apr 2015
QuanJian may end cooperation with Teda
25 Jun 2015
Shenhua climb Oriental Pearl Tower
02 Mar 2016
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...