SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025 23:29
October 19: Following Suning Sports acquisition of the media rights to the upcoming second season of the Chinese Volleyball League (CVL) on October 18, the league has embraced one more “new media” partner – Sina Sports.
Similar to the partnership between Suning Sports and the CVL, Sina Sports will also have the right to broadcast the league’s games on the Sina Sports website and app covering no less than 200 games each season including both the regular and postseason games plus the Playoff Finals and the All-Star games.
In addition, it is reported that Sina Sports and Volleyball World, the operators of the CVL, will strengthen their cooperation in developing digital products for the league. The two sides will also jointly promote the business development of the CVL, as well as leveraging the league to conduct their marketing strategies and campaigns.
At the opening ceremony hosted in September, highlights of the new edition of the Chinese Volleyball League were officially unveiled including its new Chinese name, logo and sponsors.
Sina Sports is one of the leaders in sports media in China, having also bagged the media rights to premium leagues and events such as the Wimbledon Tennis Championships, the PGA and the Volvo Ocean Race.
Source: Sina Sports
Proofread by Raymond Fitzpatrick
Related coverage
Pac-12 announces volleyball tour to China
13 Apr 2016
Sina Sports partners with Mediapro for 3x3 basketball
24 Jan 2018
Reforms scheme for China Volleyball League released
01 Aug 2017
Evergrand Volleyball Team on the verge of bankruptcy
16 Dec 2014
Sina Sports joins forces with PGA
04 Aug 2017
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Yutang Sports
loading...