Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
On the eve of the first match of the new season, the Chinese Basketball Association (CBA) league have revealed the roster of media which has captured the rights to broadcast CBA games in the upcoming season.
For the new season, CCTV-5, the sports channel of CCTV, has bagged the rights to stream the CBA games on both its TV channel and App. According to the 10-year partnership agreement signed by CCTV-5 and the league, CCTV-5 can broadcast two games per round on its TV channel and broadcast another two on its App.
Additionally, CCTV-5’s official Weibo account has also been endowed with the rights to the league’s video clips.
The Chinese sports media giant Tencent Sports has also been listed on the roster by signing a broadcasting agreement with the CBA league for 3 years. For the new season, Tencent Sports has the rights to stream all of the games on their platform.
The league also signed another 3-year broadcasting agreement with zhibo.tv, a sports media platform in China, which will see the platform stream the CBA games on zhibo.tv’s website and App, as well as through their OTT services.
What is worth noting is that Bilibili, the title sponsor of the CBA club Shanghai Sharks, has also become an authorized broadcasting platform of the league for the new season.
Source: 163.com
Proofread by Raymond Fitzpatrick
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
China's PPTV Sports to air Ajax TV
14 Aug 2015
Sports brokerage set to boom in China?
15 Mar 2016
Sponsorship fees of Team China hit 200 million yuan
03 Apr 2015
06 Sep 2017
Weekly Report: CBA All-Star Games dominated TOP10 list
19 Jan 2016
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...