VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
November 16: The organizing committee of 2018 Haikou Marathon Race held a press conference in Beijing, where the race’s title sponsor, Ping An Group, was officially unveiled to the public.
The sponsorship will allow Ping An to deliver insurance services to all participants in the 2018 Haikou Marathon, as well as to the staff members of the organizing committee and the spectators. Ping An will also send service teams to the race to man the drinks and food stations for the runners and provide post-race relaxation therapies.
However, Ping An’s campaign will not be limited just to those running or watching on race day. The company will launch an online marathon on their App, in order to engage those people who cannot go to Haikou to take part in the race.
Up to now, marathons have acted as another stepping stone for Ping An’s sports marketing campaigns, along side it’s sponsorship of the Chinese Super League. In the future, the insurance brand will organize or join forces with other marathon events and athletic activities.
Source: Tencent
Proofread by Raymond Fitzpatrick
Related coverage
China Sports Lottery invested in 2015 Zhengkai International Marathon
01 Apr 2015
JD Finance to partner China’s National Marathon Championship
14 Jan 2016
GAC Toyota sponsors the 2018 Guangzhou Marathon
26 Nov 2018
Wanda Sports acquire Rock ‘n’ Roll Marathon’s parent company CGI
05 Jun 2017
Hit it off! Venucia became the sponsor of Vertical Marathon
17 Jun 2015
More from Yutang Sports
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
Squash will be significantly boosted by LA28 inclusion
17 Apr 2024
Yutang Sports
loading...