SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025 23:29

Nine Chinese government departments have jointly released an announcement promoting mass participation sports events such as marathon running and cycling.
It is hoped that by the end of 2017, the Chinese government plans to increase the number of participants in marathon events to 5m, up from 2.8 m in 2016 thus bringing the total consumption for marathons to US$2.9 billion. In terms of cycling, it is also aiming to bring the same consumption rate to the cycling mass market.
To achieve these goals, the General Administration of Sport, the Ministry of Public Security and the Ministry of Transport will work out guidelines for hosting such mass participation sports events in order to improve the management and organisation of events and also provide better services for event organisers. Meanwhile, the People's Bank of China and the China Banking Regulatory Commission will provide event organisers with more financial support. The State Administration for Press, Publication, Radio, Film and Television will help local TV stations broadcast such events to increase public awareness for these mass events.
Mass participation sports events such as marathon running has been booming in China in recent years. In 2016, the number of marathons in China increased sixfold to 328 compared to 51 marathons in 2014.
Proofread by Raymond Fitzpatrick
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
Yutang Weekly: What happened in the Chinese sports market (7/15-7/21)
21 Jul 2019
Wanda Sports joins Under Armour to promote Rock ‘n’ Roll Marathon Series
15 Sep 2017
CAA release Chinese Marathon Market Data Report for 2017
26 Jan 2018
Shanghai to set up a marathon-based sports town
15 Aug 2017
Women's Half Marathon in Xiamen
06 Nov 2014
More from Yutang Sports
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Yutang Sports
Chinese website
loading...