Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Nine Chinese government departments have jointly released an announcement promoting mass participation sports events such as marathon running and cycling.
It is hoped that by the end of 2017, the Chinese government plans to increase the number of participants in marathon events to 5m, up from 2.8 m in 2016 thus bringing the total consumption for marathons to US$2.9 billion. In terms of cycling, it is also aiming to bring the same consumption rate to the cycling mass market.
To achieve these goals, the General Administration of Sport, the Ministry of Public Security and the Ministry of Transport will work out guidelines for hosting such mass participation sports events in order to improve the management and organisation of events and also provide better services for event organisers. Meanwhile, the People's Bank of China and the China Banking Regulatory Commission will provide event organisers with more financial support. The State Administration for Press, Publication, Radio, Film and Television will help local TV stations broadcast such events to increase public awareness for these mass events.
Mass participation sports events such as marathon running has been booming in China in recent years. In 2016, the number of marathons in China increased sixfold to 328 compared to 51 marathons in 2014.
Proofread by Raymond Fitzpatrick
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Wang Jianlin reportedly interested in purchasing Grand Tours
09 Dec 2015
Chengdu Marathon partners with China Mobile Sichuan
01 Jul 2019
Triathlon sprints ahead of pro cycling
02 Sep 2015
Marathon Champions to defend crown
08 Dec 2014
Wanda Sports joins Under Armour to promote Rock ‘n’ Roll Marathon Series
15 Sep 2017
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...