Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Nongfu Spring, one of the top Chinese bottled-water suppliers has reached a comprehensive partnership with Wisdom Sports Group. As the strategic partner of the 2017 China Run Marathon Series, Nongfu Spring is to sponsor marathon races in this series. The first marathon that Nongfu Spring actively sponsored as part of this new sponsorship agreement was the 2017 Yan‘an International Half Marathon held on June 18.
For this event, Nongfu Spring was the official designated drinking-water supplier, with multiple water supply points set up by Nongfu Spring along the marathon course with hundreds of volunteers providing water support to the runners.
Next up for Nongfu Spring is the sponsorship of other stops in the China Run Marathon Series, the Asian Marathon Championships, and the Belt and Road Marathon Series.
Source: Sohu
Proofread by Raymond Fitzpatrick
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